At Guadalajara’s 14th Market (4-9 March), European Film Promotion worked together with five European sales companies on marketing campaigns of seven European films from five different countries via Film Sales Support (FSS). FSS is backed by the Creative Europe - MEDIA Program of the European Union and facilitates sales of European films to Mexico and other countries in South America. To optimize sales opportunities, FSS encouraged sales agents to hold additional meetings with buyers in their offices in Mexico City after the market. This year, a total of almost €18,000 were reserved for marketing and networking purposes with local and South American distributors and...
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