The festival's very existence has much to do with the specific gifts and personality of its charismatic founder and director, Mirsad Purivatra. He’s a man of the arts as well as the advertising industry, having run McCann Erickson Bosnia as well as a Sarajevo theater company. The festival grew organically, in leaps and bounds, to where it is today, born during the brutal four-year Siege of Sarajevo (1992-1996), when 13,952 people were killed, including 5,434 civilians. After declaring independence from Yugoslavia, the Bosnian Serb Army thought they could swiftly take over Bosnia Herzogovina by conquering its capital. But that never happened. It’s horrifying to talk...
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