At their annual retreat, the traditional internal kick-off for the big Sundance Film Festival this January, programmer Charlie Reff was able to take some time to talk with me about NEXT FEST. My colleague Carlos Aguilar has already written about this big L.A. event here, so I will cover other areas and fill in on the music components of the film program. Each film is its own event so that audiences will go to one film and not necessarily all films. Though the series package is selling well, the individual ticket sales are significant not only selling out but in bringing in new audiences. Getting L.A. people’s attention is not an easy task, but the pairing...
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