Geena Davis' Film Festival is Great, But How Does Wal-Mart Fit In?

The inaugural, Geena Davis-backed Bentonville Film Festival ran May 5-9 with a level of attention and funding that other small-town festivals could never imagine. Among those who traveled to Bentonville, Arkansas to attend the event, which champions women and diversity, were Robert De Niro, Jeffrey Katzenberg, Bruce Dern, Rosie O'Donnell and Doug McMillon, president and CEO of presenting sponsor Wal-Mart. READ MORE: Here's Why Geena Davis Started a Film Festival Focused Not on Women, but Diversity Also present: A film slate comprised of G and PG ratings (and no gay characters); Wal-Mart executives on the programming committees, panels, and the jury; and reps from...

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